05 December 2012
Teejay PLC, Sri Lanka's took a pioneering step to showcase the potential of locally-produced knitted fabrics to the global fashion industry at the 2012 edition of the Sri Lanka Design Festival (SLDF). To achieve this, Teejay (TJ) collaborated with two popular Sri Lankan designer labels, 'Redcocoon' and 'House of Lonali' to produce fashion collections using fabrics made by the company. Both fashion labels are eco-friendly labels that produce sustainability by using only recycled fabrics and industry fabric waste; this project therefore, was also an extension of TJ's CSR policy.

Teejay's effort with 'Redcocoon,' (Sri Lanka's first sustainable clothing line), mainly utilized reclaimed fabric and trims from TJ. The label 'House of Lonali' used TJ fabric leftovers to produce a collection of crochet toppers and pullovers produced in knitting centres in Mallavi and Mullaitivu, as well as garments made from handloom weaves using some of the waste yarn and cut off salvages of Teejay.

The project between TJ and AOD's fashion undergraduates included training at Teejay's fabric mill working closely with factory personnel to understand the various qualities of Jersey fabric for the entire process from design to manufacture.